| Consumers choose style over substance |
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| Monday, 09 November 2009 04:23 |
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Flooring and kitchen/bath improvements topped energy efficiency (37% to 33%) in home-improvement projects that consumers would undertake if given $10,000. “Consumers are willing to waste more than $1,500 a year before they’ll take action,” says Suzanne Shelton of the Shelton Group, which has completed the Energy Pulse 2009 study. Just last year, replacing windows (35%) and replacing HVAC/furnace (27%) ranked first and second, respectively, according to Environmental Leader. A 70% rise in energy costs would be required before consumers were compelled to make home energy-efficiency improvements, |
